​​Designing a Life & Business You Love Using the Power of Micro-Intentions & a Growth Mindset with Cassandra Thurswell, Founder of KITSCH

Cassandra Thurswell is the founder of KITSCH, a global brand that
creates eco-friendly hair care and beauty accessories for
women. 


Cassandra came from a small town in Wisconsin to Los Angeles with
the hopes of creating something meaningful in her life. But
before launching her own business, she did whatever it took to
make ends meet from working at a cupcake shop to crafting jewelry
and babysitting. After seven failed attempts at various
businesses, the idea for Kitsch was born. She started by
hand-making her first product which was a basic but innovative
knotted hair-tie in her tiny LA apartment. She was making cold
calls, doing door to door sales, and whatever she could to get
the brand out there all without any outside funding. Fast forward
to today, the company has evolved into a multi-million dollar
brand that’s sold in over 27 countries and across 20,000 retail
locations worldwide. You can find them at Ulta, Sephora, Whole
Foods, Urban Outfitters, to name a few.


In this week’s episode, Cassandra walks us through how following
her gut over the years has truly been the key to her success –
from couch-surfing to saving money for her business to working
different jobs to learn the industry. She also talks about how
every single job she’s had in the past has helped her become a
stronger business person and was the "mini MBA" she
needed. She then dives into the challenges of the early days
of fulfilling orders in her one-bedroom apartment and the
creative tactics she used to get into retailers without any
connections. We also talk about the biggest learnings she's had
over 14 years of running Kitsch, the power of micro-intentions
and micro-habits when creating your dream life, & so much
more. 


In this episode, we’ll talk to Cassandra about:


* Her thoughts on manifestation and its role in creating success.
[05:05]


* The power of visualization. [13:06]


* Moving to Los Angeles, being broke, living on people’s couches
& hustling in life. [17:12] 


* Kitsch creation journey and inspiration. [29:28]


* Having various jobs to make ends meet and how she self-funded
Kitsch. [33:17]


* Retailer entry without connections. [37:07]


* Getting her first large purchase order. [39:30]


* The power of vision boards and future journaling. [43:30]


* Her unique partnership approach [51:04]


* Experiencing postpartum anxiety. [58:35]


* Establishing boundaries and leaning into change & personal
growth. [01:00:58]


* Definition of success and how it changed over the years.
[01:04:00]


* Daily routine and micro intentions. [01:08:37]


* The messy truth in launching a business. [01:13:50]


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Follow Cassandra: 


* Instagram: https://www.instagram.com/cassandrathurswell/


* KITSCH Instagram: https://www.instagram.com/mykitsch/


* KITSCH Website: https://www.mykitsch.com/


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