How This Founder Got Her Homemade Recipe Into Target & Thousands of Other Stores - Breezy Griffith, Founder of SkinnyDipped

Breezy Griffith is the founder and CEO of SkinnyDipped, a
good-for-you snack company looking to reinvent some of our
favorite snacks. 


Breezy launched SkinnyDipped in 2016 with her mother after losing
their dear friend to cancer. This life-altering event made them
take a hard look at their own priorities and how they wanted to
make an impact in this world. As a tight-knit family, they wanted
to spend more time together and ultimately decided to start a
business. They decided to revolutionize the snacking industry and
launched with their thinly-dipped chocolate-covered almonds, and
now they have expanded to multiple product lines from chocolates
to peanut butter cups. 


Breezy went from selling nuts out of their backpacks to securing
a presence in over 25,000 retail doors, including major outlets
like Target, Walmart, Kroger, Publix, Starbucks, airports, and
more. They also recently closed a Series A round and have
investors like David Grutman, Amy Schumer, and Mark Wahlberg to
name a few. 


In this week’s episode, Breezy talks to us her unconventional
career path after college from starting businesses like a sorbet
company where she would sell at farmers markets to then creating
pastries & hustling to make ends meet living in New York. She
shares why those businesses didn’t work but why they were the
best experience for her when it came to understanding financials
and creating sustainable business models. She then walks us
through SkinnyDipped’s origin story, what she was doing to create
and produce the product in the early days from her kitchen to
then finding manufacturers and why she believes being scrappy
helped the company grow brand awareness. She shares what it’s
like to have her mom and also two best friends as co-founders,
how they were able to fund the business in the early days, how
she secured a deal with Target very early on, and so much
more. 


In this episode, we’ll talk to Breezy about:


* Breezy’s childhood and upbringing. [03:08]


* Breezy’s post-college ventures. [05:12]


* Learnings from business setbacks. [07:08]


* Iteration of SkinnyDipped’s first product. [14:35]


* What it’s like working with close friends and family. [20:32]


* Managing pressure and emotions as a founder. [27:30]


* Entering Target and securing the opportunity. [31:11]


* How Breezy’s role has shifted as the business grows. [41:36]


* SkinnyDipped’s fundraising journey. [46:10]


* SkinnyDipped's rebranding story and its message. [51:47]


* Breezy's personal and professional plans. [54:50]


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Follow Yasmin:


* Instagram: https://www.instagram.com/yasminknouri/


* Website: https://www.behindherempire.com/


Follow Breezy:


* Website: https://skinnydipped.com/


* Instagram: https://www.instagram.com/skinnydipped/


* Instagram: https://www.instagram.com/skinnydippedfounder/


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