From Sick to Thriving: How This Founder Healed Herself & Revolutionized Non-Toxic Cleaning Products - Allison Evans, Co-Founder of Branch Basics

Allison Evans is the co-founder of Branch Basics, a brand
dedicated to revolutionizing clean living and fostering healthier
homes.


Allison's journey began with personal health struggles - she was
diagnosed with PCOS at a young age, didn’t get her period for
years and was told she could never get pregnant naturally. After
another health crisis in college, Allison was desperate to find
relief and embraced a toxin-free lifestyle under her Aunt
Marilee's guidance, centered on real food, safe products, and a
toxin-free environment. The results were nothing short of
miraculous— her symptoms completely disappeared, her period came
back and she eventually welcomed three daughters into the world
naturally. With her best friend Kelly by her side and her aunt,
the three of them co-founded Branch Basics in 2012 with the
mission to empower others to rid their homes of toxins and
embrace a healthier way of life.


In this episode, Allison candidly shares how a few pivotal
moments in her life and health journey were the catalyst for
launching the business – and she never thought she would ever be
an entrepreneur. Allison walks us through the early days of the
business, how their first few ideas for non-toxic living didn’t
work out, and how they ultimately decided to launch their
all-purpose cleaner which eventually took off. She also shares
the behind-the-scenes of the business, including how she managed
business crises and the process of rebuilding Branch Basics from
scratch. Allison reflects on this challenging time when they
paused operations, pulled products from shelves, and laid off
staff despite the company making millions in revenue. She also
shares insights into managing customers, navigating relationships
with formulators, balancing career and motherhood, and so much
more.


In this episode, we’ll talk to Allison about:


* Allison’s early health challenges. [03:26]


* The influence of Marilee to Allison’s life [07:42]


* Marilee’s two powerful health stories. [13:19]


* Living with Marilee in 2008 and how they started Branch Basics.
[21:15]


* The behind-the-scenes of business crisis management. [27:25]


* Allison’s advice on business problem management. [33:05]


* Getting canceled by an influencer and how Allison’s managed the
situation. [36:23]


* Balancing business highs and lows. [39:05]


* Learnings in dealing with difficult customers. [41:47]


* Juggling motherhood and entrepreneurship gracefully. [44:57]


* Collaboration with formulators.[47:53]


* Allison’s business strengths and weaknesses. [50:11]


This episode is brought to you by Beeya:


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Follow Yasmin:


* Instagram: https://www.instagram.com/yasminknouri/


* Website: https://www.behindherempire.com/


Follow Allison:


* Website: https://branchbasics.com/


* Instagram: https://www.instagram.com/branchbasics/


* Instagram: https://www.instagram.com/almevans/


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