From Side Hustle to Millions: How This Founder Left Her 9-5 & Landed a Deal on Shark Tank - Sarah Moret, Founder of Curie

Sarah Moret is the founder and CEO of Curie, a clean deodorant
and body care brand on a mission to change the stigma around
clean beauty. 


Sarah has been an athlete all of her life and was a very active
person, and one thing she could never come across was a clean,
aluminum-free deodorant that actually worked and fit her
lifestyle. From this frustration, Sarah decided to start Curie as
a side hustle in 2019 to solve her own problem.


Sarah then bootstrapped the company and financed it with $12,000
in savings and very early on was hitting six-figures with organic
content, word of mouth, and PR. Fast forward to today, the
company has scaled to be a $20 million success story and is sold
in thousands of stores nationwide, including Walmart, Nordstrom,
and Bloomingdales and has sold out dozens of times through live
selling on QVC. Sarah also appeared on Season 13 of Shark Tank
and landed a deal with Barbara Corcoran and Mark Cuban. 


In this week’s episode, Sarah talks about her transition from
accounting to becoming an entrepreneur, the steps she took to
turn her side hustle into a full-time business, and how she had
remarkable growth with very little money. We also talk about the
many rejections she faced when it came to finding manufacturers,
getting into retailers, and participating in Shark Tank. Sarah
also shares her crazy experience on Shark Tank what really
happens behind the scenes that we don’t typically see, and so
much more.








In this episode, we’ll talk to Sarah about:


* Overcoming fears and handling rejections. [03:05]


* The reality of being an entrepreneur. [07:03]


* Building a company from personal challenges. [08:53]


* Graduating from Boston University and Sarah’s initial career
path as an accountant. [11:15]


* Starting Curie and Sarah’s risk-taking approach. [16:25]


* Being scrappy during the early stages of Curie. [22:25]


* Committing fully and early awareness-building for Curie.
[25:19]


* Leveraging influencers and media outreach. [27:29]


* Pivoting to hand sanitizers during the pandemic which saved
their business. [31:51]


* Navigating manufacturer selection. [35:10


* A behind-the-scenes look into Shark Tank. [38:08


* Preparing for the Shark Tank Q&A. [57:52]


* How Curie thought about funding for the business before Shark
Tank. [50:06]


* How Sarah overcame scaling challenges with the business.
[51:45]


* Managing mental health and avoiding burnout for sustained
success. [54:17]


This episode is brought to you by Beeya:


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Follow Yasmin:


* Instagram: https://www.instagram.com/yasminknouri/


* Website: https://www.behindherempire.com/


Follow Sarah:


* Website: https://curiebod.com/


* Instagram: https://www.instagram.com/curiebod/


* Instagram: https://www.instagram.com/sarahjmoret/


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