Doubling Down on Faith in the Most Uncertain Times & Pivoting Your Way to a 9 Figure Business with Jamie O’Banion, Founder of BeautyBio 

Jamie O’Banion is the founder and CEO of BeautyBio, a clean
skincare and tool brand that leads with transparency and
efficacy.


Jamie’s passion for science came at a young age as she watched
her father, a cosmetic chemist, in his lab developing products
and eventually joined him after college. Ten years later, having
witnessed brands using minimal concentrations of active
ingredients to cut costs and make false clinical claims, Jamie
knew she had to address this issue in the industry. That's when
the idea for BeautyBio was born. The aim was to provide clients
with what they were paying for and help them understand the
ingredients behind the products.


She debuted on HSN that same year and sold out on the first day.
Five years later, she launched one of the brand's flagship
products, GloPRO, an at-home micro-needling device that generated
$4 million in sales within its first 24 hours and has since
surpassed the $100 million mark. Fast forward to 2023, BeautyBio
is available in over 1,700 stores, including Ulta, Sephora,
Neiman Marcus, Nordstrom, and more.


In this week’s episode, Jamie guides us through the various
"breadcrumbs" of life and how every individual experience she had
before launching her business led her to exactly where she is
today. We dive into her upbringing as one of six children, how
she stumbled into entrepreneurship, why her initial business idea
failed, and how she quickly pivoted to what eventually became
BeautyBio. We talk about all the challenging experiences in her
over ten year journey running the business, how they ended up
selling the business last year, and so much more. 


In this episode, we’ll talk to Jamie about:


* The concept of “breadcrumbs” in life and how everything happens
for a reason. [02:57]


* Growing up with a family of six has influenced the woman Jamie
is today. [06:13]


* Managing the challenges of motherhood. [14:41]


* Jamie’s upbringing and what sparked her interest in science.
[21:38]


* The importance of team and how they’ve been integral in her
journey. [26:17]


* Dealing with challenging experiences as an entrepreneur.
[29:03]


* Co-founding Organicare with her physician father in 2008.
[32:44]


* Adapting to consumer demand without compromising business
ethos. [37:13]


* Pivoting from selling ingredients to launching BeautyBio.
[42:50]


* Future plans for BeautyBio post-acquisition. [48:43]


This episode is brought to you by Beeya:


* If you or anyone you know have been struggling with hormonal
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to download the free guide to tackling hormonal imbalances and to
learn more about Beeya’s seed cycling bundle.


* Plus, get $10 off your order by using promo code
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Follow Yasmin:


* Instagram: https://www.instagram.com/yasminknouri/


* Website: https://www.behindherempire.com/


Follow Jamie:


* Website: https://beautybio.com/


* Instagram: https://www.instagram.com/beautybio/


* Instagram: https://www.instagram.com/jamieobanion/


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