Start Before You're Ready: Overcoming Perfectionism and Taking Action with Katie Rosen Kitchens, co-founder of FabFitFun

Katie Rosen Kitchens is the co-founder and editor in chief of
FabFitFun, a beauty and lifestyle subscription box company. 


Back in 2010, Katie and her co-founders saw a chance to create a
brand that felt like your best friend who knew everything about
fashion and beauty. They started FabFitFun as an editorial brand,
built a cult following, and then launched their subscription
boxes. They were one of the first to offer full-sized products at
a fraction of the cost. They've sold over 38 million
subscriptions and have become the go-to destination for
discovering and indulging in the latest trends. Katie has led the
company’s evolution from a female-focused media brand to a
dynamic force at the intersection of content, community, and
commerce. 


In this week's episode, Katie shares the importance of chasing
dreams over money, the power of storytelling for brands, her
biggest learnings from her TV and writing career, and how
FabFitFun grew from a side hustle to a full-time business. Katie
walks us through their mission to deliver happiness to their
customers and build trust every step of the way, which has been
crucial to their success. She discusses the transition from
running a media company to a subscription consumer goods company,
curating the first box despite many rejections, and the many
mistakes she faced while scaling the brand. Katie also shares
insights on her relationship with her co-founders, how letting go
of anxiety and perfection will help achieve goals, why you should
always start before you’re ready, and so much more.


In this episode, we’ll talk to Katie about:


Strategies for confronting the uncertainties in life. [03:29]


Happy accidents that led to the founding of FabFitFun. [04:38]


Katie's upbringing and lessons on freedom and happiness. [08:12]


Blogging and connecting with her co-founders. [11:06]


How the subscription model idea came in the early days. [13:50]


Testing products and learning from failures. [17:06]


Handling rejection and her sources of motivation. [21:13]


Overcoming logistical challenges in shipping subscription boxes.
[24:27]


Katie's crisis management strategies. [27:52]


Maintaining an open communication with customers. [31:16]


Qualities of an effective storyteller. [31:58]


Key factors that contributed to the growth of FabFitFun. [35:55]


Balancing the launch of subscription boxes with motherhood.
[42:02]


Relationship with her co-founders. [48:03]


Division of responsibilities among Katie and her co-founders.
[50:33]


Embracing imperfection and taking the leap. [53:34]


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Follow Katie:


* Website: https://fabfitfun.com/


* Instagram: https://www.instagram.com/fabfitfun/


* Instagram: https://www.instagram.com/katieakitchens/


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