Quit Your Day Job, Start Your Dream Business & Stop Doubting Yourself with Katerina Schneider, Founder of Ritual

In this week’s episode, we’re re-airing one of our top episodes
from last year with Katerina Schneider. Katerina is the Founder
and CEO of Ritual, a personal health brand bringing a new level
of transparency to the health & wellness industry. While
pregnant and in search of a prenatal she could trust, Katerina
took matters into her own hands and pioneered a new standard of
high-quality multivitamins and supplements that are backed by
science. Now as one of the most trusted brands in the category,
Ritual has had more than a million customers and has the
top-selling online prenatal multivitamin.


In this week's episode, we delve into Katerina's family's
immigration journey, arriving in the US with only $50 & a
suitcase, and how it has influenced her views on success and
money. We explore her transition from finance to a different
career path & the role of relationships in her journey. We
also touch on the significant pivots Ritual made in terms of
product, branding, & marketing very early on, as well as the
biggest challenges she faced. Katerina also shares how she
incorporates wellness in her life as a mother of three and
business owner, highlighting the importance of being a little
selfish when it comes to self-care, & so much more.


We talk to Katerina about:


* Migrating to the US with her family with only $50 and a
suitcase. [03:27]


* Katerina’s finance career and involvement in a major US bank
failure. [06:07]


* Working at Universal Music, rebuilding her confidence, &
discovering passions. [12:45]


* Katerina’s transition to a new industry. [14:42]


* Advice on embracing uncertainty and trusting the process.
[18:53]


* Ritual's inspiration rooted in Katerina's personal experience
during her first pregnancy.[21:51]


* How Katerina thrived being both a mother and entrepreneur.
[29:31]


* The original idea of Ritual and how it changed over time.
[34:46]


* Taking care of yourself, building habits, and going back to the
basics. [41:39]


* Why EVERYONE should start a business, and knowing when to take
that leap. [47:47]


Episode is brought to you by Beeya:


* If you're struggling with hormonal imbalances, go to
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tackling hormonal imbalances


* Get $10 off with promo code BEHINDHEREMPIRE10


Follow Yasmin:


* Instagram: https://www.instagram.com/yasminknouri/


* Website: https://www.behindherempire.com/


Follow Katerina:


* Instagram: https://www.instagram.com/katandkale/


* Website: https://ritual.com/


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