Anastasia Beverly Hills Founder Shares How Her Immigrant Hustle, Clear Vision & Confidence Helped Her Create a Billion Dollar Eyebrow Empire

In this week’s episode, we’re re-airing one of our top episodes
from last year with Anastasia Soare. Anastasia is an iconic
beauty mogul, eyebrow queen, and founder/CEO of Anastasia Beverly
Hills.


From moving to the US from Romania without speaking any English
with minimal financial means to founding one of the
fastest-growing brands in the beauty industry, Anastasia’s story
is nothing short of incredible. Her brow-shaping technique, known
as the Golden Ratio, placed her ahead of the curve, leading to
what is now a celebrity favorite, a beloved product line, and
billion dollar empire. 


Anastasia created a new category for brows in service, pushing
through multiple instances of people not believing in her or her
vision. Her path has been anything but easy, and today’s
conversation is an honest look at what it took to build her
empire over the past 25-years. 


Anastasia’s work has graced the faces of Jennifer Lopez, Kim
Kardashian, Oprah Winfrey and Victoria Beckham, to name a few,
and her brand has more than 20 million followers across
Instagram, Twitter and TikTok.


In this episode, Anastasia shares her story of courage and
confidence, leaving the safety of working for other people to
pursue her dreams and create a new category for eyebrows.
Anastasia believes that failure is a necessary stop on the road
to success and gets real about the mistakes she’s made along the
way. Her path has not been easy and we get a real behind the
scenes look in her journey building her business to the
cult-following brand it is today, and how with confidence and
self-belief, anyone can realize their biggest passions and
dreams.


In this episode, we’ll talk to Anastasia about:


* Anastasia’s upbringing and her female role models. [03:12]


* Leaving Romania in search of a better life for herself and her
family. [04:58]


* Her first job in the US before becoming the Eyebrow Queen.
[08:12]


* Developing the Golden Ratio for eyebrows based on the fine art
principle. [11:12]


* Leaving the the salon to focus on her own endeavors. [18:09]


* Starting a new line of products for herself. [28:37] 


* Failures on the road to success. [31:57]


* Flipping houses, stocking Nordstrom, and flying all the time.
[34:37]


* Misconceptions around what business is actually like. [35:30]


* Common mistakes made by women in business. [36:06]


* Becoming the first beauty brand to have an online presence.
[41:29]


* Challenges of a family business and what she loves about
working with her incredible daughter. [44:49]


* Her hard-working and creative daughter, who is a cornerstone of
the business. [48:01]


* Self-funding the business and the decision to bring in an
investor. [49:00]


This episode is brought to you by beeya: 


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Follow Yasmin:


* Instagram: https://www.instagram.com/yasminknouri/


* Website: https://www.behindherempire.com/


Follow Anastasia: 


* Website: https://www.anastasiabeverlyhills.com/


* Instagram: https://www.instagram.com/anastasiasoare/


* Instagram: https://www.instagram.com/anastasiabeverlyhills/


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