The Power of Tenacity: How this Founder Never Quit & Turned $250 Into One of the Biggest Non-Toxic Skincare Brands - Bethany McDaniel, Founder of Primally Pure

Bethany McDaniel is the founder of Primally Pure, a toxin-free
and completely natural skincare and wellness brand. 


Bethany had no intention of getting into the skincare business.
However, after years of battling severe acne and skin irritation
caused by harsh chemicals in conventional products, she began
experimenting with more natural options in her kitchen. At the
same time, her family started an organic livestock farm, where
her appreciation for real ingredients grew. With just $250, she
bootstrapped the company while living with her in-laws,
tirelessly working 12-hour days to handcraft products, manage
customer service, and personally fulfill orders. Today, Primally
Pure is a high-growth, multi-million-dollar brand with a cult
following—and one of my personal favorites.


In this week’s episode, Bethany shares her journey from working
9-5 jobs at places like Trader Joe's and Lululemon, to
freelancing as a writer, to then working with the Special
Olympics. She explains how each of these different roles played a
part in eventually leading her to start her own brand. We discuss
the challenges she faced in launching her business with little
money, no connections, and no prior experience, emphasizing how
her passion and mindset were crucial to her early success.
Bethany also talks about the obstacles she overcame, the mistakes
that made her a stronger leader, and how she managed conflict and
stress during those initial days. We explore the key pillars she
focused on while growing her business as a one-person team, her
top advice for anyone starting a business, why it's essential to
start small and be truly passionate to bring your dreams to life,
and so much more.


In this episode, we’ll talk to Bethany about:


* Graduating college and exploring many different careers in her
20s. [05:08]


* Insights from interviewing other founders. [07:49]


* How not having a “big goal” helped Bethany. [09:48]


* How to not compare yourself to others. [10:48]


* Leaving her 9-5 and moving to a farm with her husband. [12:00]


* Struggles with acne and starting Primally Pure. [16:18]


* Early stages of Primally Pure. [21:22]


* Bethany’s toughest business experience. [25:51]


* Hiring the first team member. [30:29]


* How Bethany educates herself as a business owner. [32:11]


* In-house product creation. [39:14]


* Benefits of growing the business slowly. [43:01]


* Key factors driving Primally Pure’s growth. [50:08]


* Challenges and failures Bethany has experienced over the
years. [53:51]


* Bethany’s daily routine and habits. [57:38]


This episode is brought to you by Beeya:


* If you or anyone you know have been struggling with hormonal
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to download the free guide to tackling hormonal imbalances and to
learn more about Beeya’s seed cycling bundle.


* Plus, get $10 off your order by using promo code
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Follow Yasmin:


* Instagram: https://www.instagram.com/yasminknouri/


* Website: https://www.behindherempire.com/


Follow Bethany:


* Website: https://primallypure.com/


* Instagram: https://www.instagram.com/primallypure/


* Instagram: https://www.instagram.com/bethanyjmcdaniel/


Apple:


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