How to Create an Abundance Mindset, Go from Idea to Launch, and Break Free from Perfectionism with Michelle Cordeiro Grant, Founder of Gorgie

Michelle Cordeiro Grant is the founder and CEO of Gorgie, a
better-for-you, clean energy drink created by women, for
everyone.


Michelle is an incredible entrepreneur who sold her first
business, Lively, for over $100 million in just three years.
Inspired to launch a new venture, she identified a gap in the
market for accessible, health-focused energy drinks, leading to
the creation of Gorgie. Combining wellness with strategies from
the beauty and fashion industries, Michelle crowd-sourced ideas
through social media to develop a vibrant, community-driven
brand. Today, Gorgie’s bold cans represent energy and fun,
embraced by a diverse community—from fashion lovers to fitness
enthusiasts and professionals across industries—proving that
wellness can be stylish, inclusive, and accessible for all.


In this week’s episode, we sit down with Michelle to discuss her
journey from leaving a corporate career to launching her first
business, inspired by the birth of her daughter. She shares what
motivated her entrepreneurial leap, the value of "living in
beta," and embracing imperfection. Michelle opens up about the
process of selling Lively and how community feedback shaped her
latest venture, Gorgie. She also provides practical strategies
for turning ideas into products. We delve into the challenges of
product development, navigating both direct-to-consumer and
retail landscapes, and the building a growth-oriented team. She
shares the power of cultivating an abundance mindset, her hacks
for staying focused and optimistic, the role of mentorship, and
so much more.


In this episode, we’ll talk to Michelle about:


* Living in beta allows for growth and exploration. [03:30]


* Michelle's mindset for life and business. [05:48]


* Letting go of perfection can lead to unexpected success.
[07:18]


* The power of mindset shifts throughout the day. [10:36]


* Selling her first business, Lively, and resetting her life
goals. [13:05]


* The origin story of Gorgie. [16:49]


* From idea to product: Engaging communities through surveys.
[19:13]


* Getting into Whole Foods. [20:54]


* Key components of a strong brand. [22:45]


* “Proximity is power.” Lessons from Tony Robbins. [28:09]


* Product launches and iterative growth. [29:53]


* Navigating DTC and retail sales channels. [37:00]


* Challenges of hypergrowth. [40:14]


* Problem seekers vs. problem solvers. [45:12]


* How Michelle keeps an abundant mindset. [46:55]


* Prioritizing family and meaningful relationships. [52:55]


* Being comfortable with imperfection. [56:27]


* Future plans for Gorgie. [57:53]


This episode is brought to you by Beeya:


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Follow Yasmin:


* Instagram: https://www.instagram.com/yasminknouri/


* Website: https://www.behindherempire.com/


Follow Michelle:


* Website: https://getgorgie.com/


* Instagram: https://www.instagram.com/getgorgie/


* Instagram: https://www.instagram.com/the_michellegrant/


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