Starting Small, Thinking Big: How This Founder Went From Aspiring Actress to Founding a Global Fashion Empire with Lucy Aylen, Founder of Never Fully Dressed

Lucy Aylen is the founder and CEO of Never Fully Dressed, a brand
rooted in creating quality, inclusive fashion featuring
multi-wear designs that can be styled for any occasion.


Lucy grew up in London, surrounded by the hustle and creativity
of outdoor markets, thanks to her entrepreneurial parents. This
vibrant environment sparked her early passion for creativity and
fashion. Though she didn’t initially plan to start a business,
Lucy began designing and customizing clothing to sell at iconic
local markets like Spitalfields and Portobello, where her unique
pieces quickly gained a loyal following.


  


What started as a side project soon blossomed into a global
fashion empire. In 2013, Lucy expanded into e-commerce, followed
by Never Fully Dressed's first Essex store in 2014. As
demand grew internationally, the brand launched its U.S. flagship
store in New York City, and in June 2024, added an LA storefront
on Melrose Avenue. The brand has also partnered with major
retailers like Anthropologie and Revolve, and its designs have
been spotted on celebrities, including Beyoncé.


In this conversation, Lucy shares her journey from aspiring
actress to successful entrepreneur, emphasizing how dreaming big
and resilience shaped her path. She credits her upbringing for
building her confidence and guiding her decision to stay
self-funded, ensuring control and flexibility in growing her
brand. Lucy highlights the importance of authenticity in her
social media presence and customer relationships, fostering
community and loyalty. She also shares lessons from 15 years in
the fashion industry, including understanding your customers,
building a supportive team culture, staying true to your values
as a leader, and much more.


In this episode, we’ll talk to Lucy about:


* Dream bigger and don't limit your aspirations. [03:13]


* Family support provides a foundation for growth. [06:37]


* Resilience is key in navigating business challenges. [12:24]


* Inspiration behind Never Fully Dressed. [15:54]


* Uncertainty gives a sense of responsibility. [17:59]


* Self-funding allows for greater control. [21:31]


* Sustainable growth is more rewarding than quick success.
[27:25]


* Understanding your customer. [30:01]


* Content efforts during the COVID pandemic. [32:29]


* Motherhood can shift perspectives on business. [35:00]


* Expanding to the US organically. [39:29]


* Trust and clarity are essential in leadership roles. [49:05]


* Authenticity in social media. [52:09]


* Future plans for Never Fully Dressed. [53:35]


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Follow Yasmin:


* Instagram: https://www.instagram.com/yasminknouri/


* Website: https://www.behindherempire.com/


Follow Lucy:


* Website: https://www.neverfullydressed.com/


* Instagram: https://www.instagram.com/neverfullydressed/


* Instagram: https://www.instagram.com/lucyaylen7/


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