Fitness and Wellness Class: Know Your Competition! Then Make Them Sweat!

Join Rick Wenner, MBA for Know Your Competition! Then Make Them
Sweat! an in-depth look at the fitness business. Many fitness
professionals don’t understand the breadth of the competitive
landscape facing them. The reality is that competition does not
only include people with the same title as them, but also any
solution that can help them efficiently and conveniently get to
their goal. This episode will investigate all the options that
should be considered competition, how we analyze them, and then
respond by creating appropriate messaging to compete with them.
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