Know Your Competition! Then Make Them Sweat!

Many fitness professionals don’t understand the breadth of the
competitive landscape facing them. The reality is that competition
does not only include people with the same title as them, but also
any solution that can help them efficiently and conveniently get to
their goal. This session will investigate all the options that
should be considered competition, how we analyze them, and then
respond by creating appropriate messaging to compete with them.
Optima is back! Gain access to 3 full days of learning, networking,
and so much more. Oh and did we mention it was FREE?! Don't
miss your chance to be part of the biggest fitness event.
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