Why Most Agencies Collapsed During COVID and How Agencies that Survived, Thrived

COVID was a game-changer for those in the agency space. Most
agencies had to shut down and lose their businesses overnight,
while others, however, who stood and weathered the storm, grew
their businesses exponentially. The contrast between the two make
us think of what elements are in play towards the success and
failures of running an agency. 


My interview with Matt Plapp, CEO of Driven Media Solutions,
places a focus on this topic. He bravely shares why the agencies
he coached before COVID failed and shut down during the pandemic.
He talks about the shiny object syndrome and why you need to
avoid it at all costs. We also discuss how COVID became a
blessing to the agency industry and the top three things that
will make you fail at running your agency. 


There’s just so much you could learn from this conversation, so I
highly recommend that you tune in to this episode
now.  


Discussion Points:


0:00 Introduction 
3:37 Matt shares what happened to his coaching
program 
4:49 Reason why most agencies never mature
|
7:46 The shiny object syndrome 
9:06 Lack of focus results in
failure  
10:39 Agencies that performed well with Matt’s
guidance 
13:41 The unfortunate thing about some people
running an agency 
14:51 How COVID became a blessing to the agency
industry 
17:04 Why people turn to create an
agency 
20:07 Discipline and how important it is when
running a business
20:57 Top three things that will make you fail
at running an agency 
28:25 Stop using the pandemic as an
excuse    


Resources: 


Connect with DUDE on the following social channels 

Facebook (https://www.facebook.com/dudeagency) 

Instagram
(https://www.instagram.com/dudeagency.io/) 



Visit our YouTube channel
(https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlw) 

Check out DUDE’s website (https://dudeagency.io/) 

Reach out to Matt through email (matt@mattplapp.com) 

Visit Matt’s website (https://mattplapp.com/) 



About the Guest: 


Matt Plapp is the CEO of Driven Media Solutions,
a full-service marketing firm located in Cincinnati &
Northern Kentucky. He’s been involved in most forms of marketing
and has seen the good, the bad, and the ugly. Matt is passionate
about Guerilla & Grass Roots Marketing, Social Media, and
Internal Marketing Strategies. 


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