CFO Best Practices to Increase Your Agency Profitability Fast

Agency owners understand that making a sale is easy but growing
your profitability is insanely difficult. The numbers game will
either make or break your agency and so there has to be a
conscious effort in place to understand the financial aspect of
your business. You may find it difficult if you are not into the
numbers thing, but it will be worth your while to dig deeper into
it. 


In this week’s Operation Agency Freedom podcast episode, Chris
Martinez talks with Billy Gene Is Marketing’s CFO Daniel Flores.
Daniel shares the tasks he focused on when he started working
with Billy Gene. He also discussed the KPIs they measure
specifically to determine profitability, tracking and measuring
churn rates, and other red flags they monitor to ensure they are
financially healthy. 


If you are determined to grow your agency’s profitability, no
matter how unsexy the financial stuff is, this is an episode
you’ll learn a lot from. Tune in to this episode today. 


Discussion Points:


0:00 Introduction
3:46  Why Daniel decided to work for Billy
Gene Is Marketing 
5:51 What made Billy Gene decide he needed a CFO
 7:29 Net income of
Billy Gene Is Marketing when Daniel came in first in
2017 
8:06 Tasks that Daniel focused on when he first
started
10:38 KPIs that are measured
specifically 
12:55 Does Billy look at the numbers every
single day 
14:25 Things that go in to your Cost of Goods
sold 
15:40 How Daniel handles scenarios where X
amount is needed to fund an idea
 18:26 Churn -
unacceptable percentage and how to track and measure it
19:46 Other KPIs measured that have a positive
impact on churn 
21:12 Red flags being monitored 
22:46 Where Billy Gene Is Marketing headed
towards 

Resources: 


Connect with DUDE on the following social channels 

Facebook https://www.facebook.com/dudeagency

Instagram https://www.instagram.com/dudeagency.io/



Visit our YouTube channel
https://www.youtube.com/channel/UCJxNhChWk1xlo3ZhkWtYnlw

Register for live trainings on running a profitable agency
https://dudeagency.io/

Download your free PDF copy of Never Wear Pants Again
https://dudeagency.io/digital-book-never-wear-pants-again/

Reach out to Daniel through email info@askbillygene.com 



About the Guest: 


Daniel Flores is the Chief Financial Officer and
Chief Operating Officer of Billy Gene Is Marketing. He is an
experienced executive financial and operations officer with a
demonstrated history of working in a wide range of business
industries. Strong operations professional skilled in Generally
Accepted Accounting Principles (GAAP), External Audit, Financial
Services, and Process Development.


Get a hold of more podcast episodes through our website. You can
also tune in and subscribe to Operation Agency Freedom on Apple
Podcasts and Spotify. Thank you for tuning in!