Cracking the Branding Code: Lessons Learned from Cliff Pollard's Agency Journey

Welcome back to Operation Agency Freedom! Today I have the
pleasure of interviewing Cliff Pollard, a branding expert with an
intriguing journey. Without a conventional agency background,
Cliff has cracked the branding code and shifted the paradigm in
his business, Unlimited Fix.


Cliff shares his expertise on the importance of brand polish and
how it reflects on the service provided by a company. We discuss
the need for a discovery and strategy phase in branding, as well
as the significance of having a proven process and measurable
results.


But that's not all! Cliff also shares his journey from being an
interactive designer to starting his own business, Unlimited Fix.
We get a behind-the-scenes look at his experience working at
different agencies and how those experiences shaped him as an
entrepreneur.


Plus, we explore the unique dynamic of Cliff working with his
spouse, who is the head of accounts in their agency. They share
their insights on building a successful working relationship as a
couple and balancing work and personal life.


So, whether you're an agency owner, a marketing professional, or
simply curious about the agency world, you won't want to miss
this engaging and insightful conversation. Grab your headphones
and let's dive into this exciting interview on Operation Agency
Freedom!


 


Discussion Points


00:00 Intro


03:19 Animation grind led to web design career.


11:25 Started with print, went digital, grew popular.


15:11 Companies change direction without communication, causing
frustration.


18:29 The bigger picture.


21:24 Branding is crucial, don't overlook it


23:06 Aim to be transparent and adaptable.


28:36 Working with spouse


33:22 Connection, fights, bond, building life together.


37:17 Outro


Resources: 


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