Nailing Your Niche Locally with Nick Ponte

Hey DUDES! In today’s episode of Operation Agency Freedom, we're
diving deep into the world of regional agency marketing as a
niche, with the man himself, Nick Ponte!


Nick hails from the beautiful shores of Maui and he's here to
drop some serious knowledge bombs on building a successful agency
by tapping into the culture and heartbeat of your local
community. We're peeling back the layers of the agency onion and
getting real about what works, what doesn't, and how to laugh in
the face of adversity - like a business ninja!


But hold up, it's not just about riding the waves in Hawaii. This
chat also uncovers the risks of putting all your eggs in one
niche basket. We're talking about an agency that kissed goodbye
to paradise because of COVID-19. Yet, our guy Nick stood strong,
showing us how being a resourceful generalist can help you pivot
like a pro when times get tough.


And if that’s not enough, get this - we're also talking about
old-school print advertising. Think it's dead? Think again!
Nick's strategies for client acquisition using print could just
be your golden ticket to a local agency jackpot.


Wanna stay ahead of the AI wave in graphic design and
advertising? We touch on that too! Plus, hear a heartwarming tale
of a Mississippi agency that’s making big splashes by mixing
videos with marketing packages. Growth from $1 mil to possibly $5
mil? Yes, please!


By the end of this chat, you'll be stoked to connect with Nick
for more collabs and insights. So grab your board - or just a pen
and pad - and let's ride this wave together! If you're ready to
turn local peculiarities into your superpower and make bank while
you're at it, then you gotta tune in. Trust me, you don't want to
miss this vibe. See ya in the episode!


 


Discussion Points


00:00 Intro


03:32 Discovered talent for digital marketing, potential income.


07:16 Collaboration, information gaps, and sharing experiences.


11:14 Challenges and advantages of starting a business.


14:51 Struggle with niche in business and revenue.


20:18 First official SWOT analysis.


23:42 Create agency in non-urban areas for success.


30:07 Sell ad space for $500, reach 10,000 homes.


33:48 Perceived risk of intangible vs tangible advertising. 


36:44 Nick emphasized local agency niche with AI.


38:16 Outro


 


Resources: 


• Connect with DUDE on the following social channels


• Facebook / dudeagency


• Instagram / dudeagency.io


• Visit our YouTube channel / @dudeagency2093


• Check out our website and see how we can help you run a
profitable agency https://bit.ly/3RPh4Zn