171 OAF College, Culture Shock, and Entrepreneurship: with Lucas Sommer

Welcome to another episode of Operation Agency Freedom, the
podcast where we share the stories, strategies, and insights of
agency owners from around the world. I'm your host, Chris
Martinez, CEO and founder of Bloom. Today, we're thrilled to have
Lucas Sommer on the show. Lucas is a serial entrepreneur and the
CEO and founder of Ad Apt, a cutting-edge marketing agency.
Growing up in a small town outside of Portland, Lucas's journey
from valedictorian in high school to scholarship student at the
University of Miami is nothing short of inspiring.


In this episode, Lucas opens up about moving from a rural,
predominantly white town to the culturally rich and diverse city
of Miami. We discuss the impact of his college experience on his
entrepreneurial aspirations and dive deep into his early ventures
in the music industry, where he learned the ropes of marketing by
promoting artists. Transitioning from music to digital marketing,
Lucas eventually founded Ad Apt, where he continues to succeed by
focusing on performance marketing and building sustainable client
relationships.


Tune in as we explore Lucas's path from a small-town kid playing
with sticks to a successful agency owner collaborating with big
names like Netflix and Payless. Plus, we'll hear about his
balanced work-life approach, managing multiple business ventures,
and his mission to be a happy dad. Don't miss this fascinating
conversation packed with valuable insights for entrepreneurs and
agency owners alike.