Chill's Week in Review 2.3.21

On The Chill Business Journey this week, we
released Episode 80 | Know Your Target Audience where we lay the
foundation for the theme this month: Ads on Social.


Facebook is changing the name of "Units" in
groups to "Guides". For Black History Month, they are showcasing
different creators, businesses and individuals. To get ahead of
the dwindling power of the Pixel, they have created a Conversions
API. There is also an exclusion control for advertisers to have
more control over content that is placed next to their ads.
Facebook is also planning for a new subscription tool for
journalists and writers. Messenger rooms are getting new
creatives from underrepresented artists. And Messenger is coming
to Oculus!


Instagram now has a new "Recently Deleted"
function to be able to bring back deleted content. They have also
opened back up their Publishing API to third party tools.


Twitter has started releasing features of their
Revue purchase into the platform.


Pinterest is also showcasing Black creators this
month. On Pinterest Creators Presents, they will have Black Gold
on 2/24.


LinkedIn has a guide to help you control your
feed and conversations. They also released a 6 point checklist to
help measure your ad campaigns.


YouTube is featuring Black Artists each week
that are showcased on their channel. Leandro Assis is this week's
featured artist. They also have a new clipping tool in the works
for users.


TikTok has partnered with WPP to expand their
offerings. They have also partnered with Quizlet so creators that
focus on learning and informative content can have another tool
in their toolbox.


Clubhouse has confirmed they are in the works of
adding a paid subscription service tool for creators.


In this week's Allyship Segment of the Week, I
share a page on The History Channel's website that showcasing
Black History Month as well as the theme for 2021.


To get all the links in this week’s news, go to: Chill Digital
Marketing’s Week In Review.