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Episoden
31.03.2021
12 Minuten
Last week on The Chill Business Journey we
shared how to keep your Visuals Organized. We'd also love to have
you join in our FREE Facebook Group: Chill Collaborative for DIY
Marketing, where we continue the conversations from our podcast.
Facebook announces new Messenger feature to help
users know where to recycle locally. Learn how to ensure your
images reflect your brand. They showcased 3 FREE courses for
creating social ads. Updates to their brand protection tools and
expansion of Facebook's Rise group. Facebook also allows for
physical security keys for two factor authentication.
Instagram is expanding locations where IGTV ads
are used. They also cautioned against phishing scams.
Pinterest shared that travel boards are booming
on the site.
New LinkedIn Profile tools are now available.
Check out their LinkedIn Video Ads Guide with 4 tips for
successful ads.
YouTube Shorts coming to US. COVID vaccine
information available on the platform. Hip Hop music leading the
charge and new Premier Tools available.
Snapchat shares first winning augmented reality
campaign "Show Them Who We A/RE". They also acquired an apparel
sizing analytics firm to improve shopping on the platform.
TikTok announces new Ads Library called Top Ads.
They also had first employee hackathon. Business accounts can now
use auto-replies for DMs. Now they are part of the Coalition to
End Wildlife Trafficking Online. Playlists are available to
select Creators.
Be aware of fake Clubhouse apps for Android
devices as they are filled with malware.
In this week's Allyship Segment of the Week, I
shared the Black Doctors Consortium. They are helping the African
American community reduce incidences of disease and death from
the coronavirus.
Get all the links to this week’s news at:
https://chilldigitalmarketing.com/weekinreview
Mehr
17.03.2021
12 Minuten
This week on The Chill Business Journey we share
2 important tools we use every week for our Visuals on Social:
Camtasia & Snagit. We'd also love to have you join in our
FREE Facebook Group: Chill Collaborative for DIY Marketing, where
we continue the conversations from our podcast.
Facebook expands COVID vaccination tool. They
released a new corporate Human Rights Policy. Spotlight on 5
amazing women for Women's History Month. New features and
policies to keep groups safe. News on data transfer involving the
EU. New ways for creators to monetize. They filed a motion to
dismiss FTC Antitrust Lawsuit. Learn about tips to keep your
accounts safe as well as going live on Facebook & Instagram.
Instagram released a new Parents Guide.
Twitter shares 4 ways to connect with customers.
Twitter Spaces plans to launch for everyone next month. You can
turn off DMs for Fleets. Fullsized images coming to timelines.
Pinterest makes updates for handling
misinformation about COVID. 13 more countries are getting skin
tone range feature. Planning boards are trending on the platform.
LinkedIn released a new Campaign Planning
Template. As well as 5 tips for generating leads.
YouTube added another step to uploading videos
called Checks.
TikTok has several session at SXSW this week.
Partnered with Logitech for Song Breaker Awards. New Business
Tips and Resource Guides. Partnership with OpenSlate expands ads
safety.
Clubhouse launches new Creator First Accelerator
Program. Links in profiles now exist.
In this week's Allyship Segment of the Week, I
share a subscription box program by Black Owned Business Box.
Get all the links to this week’s news at:
https://chilldigitalmarketing.com/weekinreview
Mehr
10.03.2021
11 Minuten
This week on The Chill Business Journey, we
share our favorite online visual creation tool, Canva, in Epsiode
85 | Using Canva.
Facebook brings WhatsApp to desktop. They have
aggregated content for women in business. Learn how to set up a
DIY studio for photos. Facebook partners with WHO to combat COVID
19 misinformation. Check out their Diversity in Online
Advertising report.
Instagram Lite is rolling out to over 170 more
countries. Tipsters hint at possible affiliate marketing for
creators, setting content controls for DMs and a Clubhouse
feature for IG.
Twitter brings conversation settings to ads. And
they are certified with TAG. Possible "Undo" button on the
horizon.
Pinterest hosted the first Advertiser Summit. As
well as releasing an aggregated list of support resources for
small business owners.
LinkedIn makes 5 professional courses for women
free until 3/21. Check out 16 people they recommend we follow.
They have paused new sign ups in China.
YouTube's CPO, Neal Mohan, shared 3 trends
driving digital video.
Snapchat partners with Oxford Economics to study
Gen Z. Another partnership with Gannett seals advertising deal.
See how the iOS 14 update will affect the platform.
New TikTok features: Comment control for
creators; Prompts to reconsider unkind comments; Q&As for
creators. Ready Set Grow Summit on 3/24.
In this week's Allyship Segment of the Week, we
mix it up a bit to showcase a non-profit (Bean Voyage) that was
founded by Sunghee Tark of Asian descent.
Get all the links to this week’s news at:
https://chilldigitalmarketing.com/weekinreview
Mehr
04.03.2021
9 Minuten
We've started a new series this month on The Chill
Business Journey about Visuals on Social. And this
week's episode, 84 | Planning for Images & Videos on Social,
lays the foundational work for the series.
Facebook shares 3 ways to get your message out
in 2021. They also have new updates to help small businesses. See
how the boom with games can help all types of businesses on
social. Learn how to create a DIY studio for brand photography.
They've aggregated 3 free courses to turn a hobby into a
business. Facebook Community Manager Certification expands to new
languages. Get the latest responses to the Oversight Board's
recommendations. Cross app messaging between Facebook &
Instagram platforms.
Instagram has a 3-part series showcasing 3
female entrepreneurs. Live Rooms available to have 4 people on a
live stream. Disappearance of likes was temporary.
Twitter announces new Covid misinformation
labels. New shopping feature on the horizon. Android users now
have access to Spaces. Super Follows allows users to pay gate
content and Groups coming to Twitter.
Pinterest launched Pinterest Shop Collection
showcasing 25 women founded small businesses. You can now embed
Pinterest Pins into OneNote and Word.
LinkedIn Marketing Lab has a free course:
Building a Full-Funnel Content Marketing Strategy.
Snapchat announces May 20th for their annual
Snap Partner Summit. New wheelchair Bitmojis as part of their
inclusivity project.
TikTok celebrates women this month with
#WhenWomenWin. And they have launched TikTok Business Profiles.
In this week's Allyship Segment of the Week, I
shared the site: Guide to Allyship. Use this resource as a
starting point to becoming an Ally.
Mehr
25.02.2021
10 Minuten
On The Chill Business Journey, we released
Episode 83 | Social Ads on Pinterest & LinkedIn. This wraps
up our series about Ads on Social.
Facebook expands their Climate Science
Information Center. Oculus VR headsets can now have multiple
accounts tied to them. New negotiations happening for news shut
down in Australia. New tools to stop the exploitation of children
on the platform. They have released their latest State of Small
Business Report for the US. Learn about Branding in Facebook's
Blueprint learning platform.
Instagram has new resources to provide support
with eating disorders in honor of National Eating Disorder
Awareness Week (NEDAwareness).
Twitter calls for Allyship to #StandForAsians.
Pinterest also partners with the National Eating
Disorder Association to share messaging about events and round
table talks.
LinkedIn releases several new free features for
Company Pages. Listen to the expert panel on 2/25/21 discussing
Full Funnel Myths Debunked.
YouTube has new controls for parents for teens
and tweens. They also launched Creator Voices to learn from
successful creators. Latest lineup of YouTube Originals released
for YouTube Kids. They are putting effort back into YouTube
Spaces, with only virtual for now, but bringing pop up location
back when it is safe to.
TikTok announces the first 100 Black Creators
& Music Artists for new incubator program. They have
partnered with the UFC and Portland's Timbers and Thorns FC
teams. TikTok has also released new tools in support of National
Eating Disorder Awareness week. And their second half of 2020
Transparency Report has been released.
In this week's Allyship Segment of the Week,
NPR's Code Switch podcast is starting a fellows program with two
categories: Recent journalist graduates and Reporting Fellowship.
Get all the links at:
https://chilldigitalmarketing.com/weekinreview
Mehr
Über diesen Podcast
This is Chill Digital Marketing, where you can hear the latest in
the digital marketing world. As well as how you can implement what
we share in your business.
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