Chill's Week in Review 2.10.21

On The Chill Business Journey this week, we
released Episode 81 | Editorial Calendars for Social Ad Planning
as the second episode in our series this month on Ads on Social.


Facebook continues COVID support and is reducing
political content that is shown. They also released a video
series on how to enhance your creatives. For Safer Internet Day,
they shared new and existing safety features on Messenger.


Instagram is updating how they will handle abuse
on the platform. Reels content that is low quality video or from
another platform (like TikTok) will not be discoverable. They are
also working on a vertical Stories feed.


Kpop tweets on Twitter reached 6.7 Billion in
2020. #SaferInternetDay2021 got a fun emoji. They have shut down
their Ads Transparency Center. Spaces (Twitter's competing tool
to Clubhouse) increased beta group from 1,000 to 4,000. They are
also looking at new income streams, like a subscription for
TweetDeck.


LinkedIn partners with Microsoft Viva on a new
Employee Experience Platform. Account mapping is coming to Sales
Navigator.


YouTube refreshes YouTube Sports and expands CTV
to Australia, Canada, India and Japan.


Snapchat's Spotlight (their answer to TikTok)
had 100M users in January.


TikTok shared 3 features for Internet Safety
Day. They are releasing more tools to combat false information
spread. And they have expanded their alliance with Universal
Music Group.


Google Analytics will no longer pull in data
from YouTube.


In this week's Allyship Segment of the Week, I
share the free image site, Nappy. They provide free stock images
that showcase people of color to use either personally or
professionally.


Get all the links at: Chill’s Week In Review