Stefano Petruzzo: Why Hampton & Richmond FC Prioritised Brand Over Money

Today's episode, I'm joined by Stefano Petruzzo. Stefano is the
Principal Owner of Hampton & Richmond FC, an English football
club based in South West London and competing in the 6th tier of
English football.  


Stefano and his brother and business partner on this venture,
Rafa, recently celebrated their first anniversary of ownership of
the club, having initial conceived the idea whilst working
together at the Arcadia Group as Chief Strategy and Chief Digital
Officers respectively. 


Stefano also spent 6 years as Strategy Director for Liverpool FC,
contributing to their journey back to challenging at the top of
the Premier League and for the highest European honours. 


It’s an incredibly unique journey, and while the internet signal
was in places a little lacking, the insights from Stefano more
than make up for it.


Time Stamps:


2:00 - Investment Interest in the English Football Pyramid


5:00 - Applying Benchmarks to your Performance


8:00 - Going from the Premier League to the National League


12:00 - Are There Lessons to Take from Topshop's Digital
Transformation?


16:00 - Reducing Reliance on Third-party Platforms


20:00 - A Groundbreaking Partnership with Movember


26:00 - Launching a Newsletter and Being Transparent with Fans


33:00 - Rallying Youth Participation On and Off-the-Field


37:00 - Putting the Foundations in Place for a Women's Team


43:00 - Aspirations for the Future of Hampton & Richmond FC


Additional Links


Donate to Hampton & Richmond FC's Movember Page


Embracing identity: What we can learn from Liquid Death


Lose the excuses: Creating a winning sustainability formula


Connect with Stefano on LinkedIn - ⁠⁠⁠here⁠⁠⁠


Connect with Andy on LinkedIn - ⁠⁠⁠here