Jo Redfern: Getting into the 'Future' Business with Kids Content Expert

Today’s episode, I’m joined by Jo Redfern. In September, Jo
became Wind Sun Sky’s first-ever managing director of kids.


Before joining the Vancouver-based animation studio, Jo was
global head of brand at 24 Watts, leading content strategy and
expanding the studio’s Cozmo & Friends property into an
animated series for YouTube and into a Roblox game. 


Prior to that, she was head of brand at BBC Children’s &
Education for eight years, overseeing live events, consumer
product launches and opening a CBeebiesLand Theme Park and Hotel
in 2017. She has also served in marketing and media consultant
roles at companies such as WWE and Disney Branded Television.


Like in these consultancy roles, this conversation aims to apply
her vast experience in kids content over to the world of sport
& entertainment - leading to a ton of fresh ideas you may not
have thought about before...


Time Stamps


1:30 - Why Should Sport Create Content that Resonates with Kids?


4:00 - Monetising kids Content


7:00 - What is Roblox?


10:00 - Branded Experiences on Roblox


15:00 - Why are Kids Platform Agnostic? And Why Does it Matter?


18:00 - Repackaging IP


25:00 - Personalisation of Content (Thanks to AI)


30:00 - Creating A New Sport like ‘Blade Ball’


37:00 - The YouTuber Approach to Monetisation


40:00 - Removing the Distribution Barrier


45:00 - Using Content to Educate Kids and Change Behaviour


Additional Links


Jo's Kids Media Club Podcast on Spotify or Apple Podcasts


Evan Shapiro's Substack - Media War & Peace


Zoe Scaman's Substack - Musings of a Wandering Mind


Mean Girls reposts entire movie to TikTok


Is TikTok the Future of Television?


Why Should New IP Launch on Roblox?


Connect with Jo on LinkedIn - here


Connect with Andy on LinkedIn - here