Julia Wall-Clarke: Applying Lessons from Formula E and Extreme E to the Hexagon Cup

Today’s episode, I’m joined by Julia Wall Clarke. Julia is the
current Head of Communications for the Hexagon Cup, a new,
innovative padel tournament, which aims to transform the sport by
bringing a new approach - an approach which is brought over by a
senior leadership team that has also been behind the likes of
Formula E, Extreme E, and the E1 Series.


It was at Extreme E that Julia first started working with this
team as a Communications Manager, before quickly scaling the
ranks to be Head of Communications and then Head of Impact and
Communications.


Prior to this, she'd already gathered a wealth of experience in
communications across a wide range of sports properties including
Arsenal, Tennis Australia, Wimbledon, and Clipper Round the World
Yacht Race. 


We start this conversation by diving into the Hexagon Cup, which
now, at time of release is only one week away (31st January),
before diving into some of those lessons from throughout Julia’s
career so far.


Time Stamps


2:00 - Introduction to The Hexagon Cup 


5:00 - Taking Lessons from Formula E and Extreme E


8:00 - Injecting Sport with Purpose


12:00 - Embracing Celebrity Ownership 


15:00 - The Significance of Choosing the ‘Right’ Broadcast
Partners


19:00 - Taking Investment from DMG Ventures 


23:00 - Retaining Authenticity While Innovating 


25:00 - Applying Key Communication Skills Across Different
Rightsholders  


28:00 - The Difference Between Working for an Established vs
Challenger League


36:00 - Applying Julia’s Career Lessons to Women’s Football


Additional Links


Book Tickets - Hexagon Cup, Madrid (31 Jan - 4 Feb)


DMG Ventures announces investment in €1M team padel
tournament Hexagon Cup


ITV to Broadcast the First ever Hexagon Cup Event as Tournament
Chiefs Hail the Groundbreaking Deal for the Sport 


Lon-Glorious Addition: Hollywood Actress Provides Hexagon Cup
Another Dimension


Video: Start With Why - How Great Leaders Inspire Action by Simon
Sinek


Connect with Julia on LinkedIn - here


Connect with Andy on LinkedIn - ⁠⁠⁠⁠here