Matt Gentry: Managing Sir Andy Murray, One of Britain's Greatest Ever Athletes

Today’s episode, I’m joined by Matt Gentry. Matt is the
co-founder of 77 Sports Management, a boutique sports marketing
agency which he co-founded alongside business partner Gawain
Davies and British tennis legend, Sir Andy Murray. 


As well as dealing with a number of young professional athletes,
the company also deals with all aspects of Andy’s career,
including commercial deals, formulation of brand, PR, media and
management strategy - and they have even overseen 50+ seed
investments - including a notable investment in Castore - a
company recently valued at more than £900m.


Matt first started working with Andy while at talent agency, 19 -
where he also managed individual talent and media strategy, which
included work with Lewis Hamilton and David Beckham - who he
coincidently will be joining up with again in his next career
move...


Time Stamps


2:00 - Starting 77 Sports Management with Andy Murray 


7:00 - Leaving Money on the Table and Being Value-Driven 


11:00 - Getting Involved in Early-Stage Investing and THAT
Castore Deal 


13:00 - Getting Educated on Investing


18:00 - Finding the Right Balance Between Sponsorship and
Investing 


20:00 - Why Sponsorship Benefits Go Beyond Monetary Value 


22:00 - Managing the Different Phases of an Andy’s Career


24:00 - Setting up Andy Post-Playing Career 


26:00 - Investing into the Hexagon Cup and the Rise of
Padel 


29:00 - The Other Sport that Andy would be Interested in
Investing In


31:00 - Matt’s Next Career Move - Being Reunited with David
Beckham, alongside other talent at Authentic Brands Group 


Additional Links 


77 Sports Management


Andy Murray leaves Under Armour, will end career wearing Castore
outfits


Podcast: How Castore built a billion dollar British sportswear
brand - Business of Sport 


Podcast: Meet The Man Behind Conor McGregor’s +$650M Empire - My
First Million 


Tennis Star Andy Murray Launches Padel Team


Book: A List Angels by Zack O'Malley
Greenburg   


Connect with Matt on LinkedIn - ⁠⁠⁠⁠here⁠⁠⁠⁠


Connect with Andy on LinkedIn - ⁠⁠⁠⁠here