Rory MacFadyen: How Harry Kane-backed Reflo aims to become the ‘Patagonia of Activewear’

Today’s episode, I’m joined by Rory MacFadyen. 


Rory is the co-founder of Reflo, a sustainable apparel brand made
from recycled plastic waste and is also the chief marketing
officer at the Icons Series, a team matchplay golf event
featuring sporting icons such as Michael Phelps, Canelo Alvarez,
and Harry Kane.


In this conversation, we talk about the merging on these two
lives, getting investment from England’s all-time record
goalscorer, tearing up the traditional apparel business model,
taking a sustainability-first approach, as well as partnering
with a Extreme E team, plans to partner with a Formula E team,
and to potentially one day land deals in football, cricket, and
rugby.


Time Stamps


2:00 - Working at the Icons Series and Meeting Harry Kane


4:00 - Expanding Beyond just Golf


9:00 - Developing a Passion for Sustainability


11:00 - 'McDonald's Makes Salads, it Doesn't Make them a Health
Food Store’


16:00 - Accounting for the Difference in Costs


19:00 - The Opportunity for Going Digital 


22:00 - Moving into Teamwear 


23:00 - Introducing Reloop


26:00 - Balancing Sustainability and Commerciality 


30:00 - Harry Kane’s Investment into Reflo


35:00 - Could an Athlete do something Themselves in the Apparel
Space?


⁠Additional Links


⁠Harry Kane deal can make our brand a behemoth


The Fortnite skin that grossed $50 Million for Epic Games


Roblox Launches Wimbledon World With Digital Swag From Andy
Murray, Ralph Lauren


Managing Sir Andy Murray, One of Britain's Greatest Ever Athletes
with Matt Gentry


Connect with Rory on LinkedIn - ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠


Connect with Andy on LinkedIn - ⁠⁠⁠⁠⁠⁠here