Kate Veronneau: How Zwift Challenged the Tour de France

Today’s episode, I’m joined by Kate Veronneau.


Kate is the director of Women’s Strategy at Zwift,
a multiplayer online cycling and running training program
that enables users to interact, train, and compete in a virtual
world. 


A keen cyclist herself, Kate played an important role in bringing
the Women’s Tour de France event, Tour de France Femmes avec
Zwift, to fruition.


This is an achievement which has since given her the opportunity
to use her voice to advocate for parity and sing the praises of
investing in women's sports, as well as to speak to the impact
that technology can have in driving greater access
and participation in sport more broadly.


Time Stamps


5:00 - Joining Zwift and the launch of the Zwift Academy


8:00 - Creating Women’s Only Rides


10:00 - What does Community Look Like on Zwift?


14:00 - The (Positive?) Impact of COVID? 


16:00 - The Creation of Virtual Events


17:00 - The Tour de France Femmes avec Zwift


19:00 - Having Parity across Men’s and Women’s 


21:00 - The Commercial Case for Serving Women


23:00 - Making Triathlon a Stadium Sport


30:00 - An Opportunity for the Apple Vision Pro? 


33:00 - Could AI Reduce the Barriers to Entry for Cycling?


Additional Links


How the Zwift Academy changed Neve Bradbury's life – and how to
watch the 2024 finals


Reddit Was Built On Legions of Fake Accounts


Zwift Signs On as Title Sponsor for Tour de France Femmes


Zwift report highlights positive impact of the Tour de France
Femmes


How the arrival of Zwift changed triathlon training forever


Arena Games Triathlon powered by Zwift expands to new
destinations in 2023


Connect with Kate on LinkedIn - ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠


Connect with Andy on LinkedIn - ⁠⁠⁠⁠⁠⁠⁠here