Michael Dhulst: Creating the 'T20 of Triathlon' with supertri's CEO

Today’s Episode, I’m joined my Michael Dhulst.


Michael is the Co-Founder and CEO of supertri, formerly known as
Super League Triathlon. 


Since its bold emergence in 2017, this is a league which as
carved out a well-earned reputation for disruption - built from
the outset to shake up the swim-bike-run events space. 


Now, under its new supertri brand they aim to further embrace
their ‘challenger’ status and build on the foundations they have
put in place as the short-form specialists, aspiring to be to
triathlon what Twenty20 is to cricket. And in order to get there,
Dhulst and his co-founders, Leonid Boguslavsky and four-time
triathlon world champion Chris McCormack, are putting their own
capital, passion, and expertise on the line. 


Time Stamps: 


2:00 - Initial Interest in Triathlon 


5:00 - Identifying a Gap in the Market


8:00 - What is supertri? 


11:00 - Transitioning from Mass Participation to Spectator Sport


13:00 - Unlocking New Venue Opportunities


17:00 - Creating a Team Format 


25:00 - Capitalising on the Olympics


30:00 - Generating Revenues without the Big Media Cheque


34:00 - Analysing the Competition… 


37:00 - Hosting the eSports World Championships for
Triathlon 


Additional Links


Video: Introducing supertri


Supertri rebrand builds on Super League Triathlon’s disruptive
ethos


World Triathlon and Super League Triathlon unite for new esports
series


Podcast: How Zwift Challenged the Tour de France with Kate
Veronneau


Connect with Michael on LinkedIn - ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠


Connect with Andy on LinkedIn - ⁠⁠⁠⁠⁠⁠⁠here