Josh Helmrich: Creating the Data Foundation on which the NFL is Building

Today’s episode, I’m joined by Josh Helmrich - Senior
Director, Media Strategy, Business Development and Next Gen Stats
(NGS) at the NFL. 


NFL Next Gen Stats provides clubs with data to analyse
trends and player performance, while enhancing the fans’
experience in-stadium, online and during game telecasts.


Having worked at the NFL for almost 15 years across various
roles, Josh has seen first hand the increasing prevalence of data
both within the league and across the wider sporting
ecosystem. 


Taking time out of his schedule at the recent SportInnovation
Summit in Dusseldorf, I sat down with Josh to discuss the impact
of the Next Gen Stats program so far, and what he’s aspirations
are for it in the months and years ahead.


Time Stamps


2:00 - Getting into the NFL 


4:00 - What is NFL Next Gen Stats? 


7:00 - Identifying Puka Nacua, the offensive Rookie of the
Year


11:00 - Working with External Vendors 


14:00 - Bringing in Technology from Outside Sports


17:00 - Considering the Competitive Balance 


21:00 - Applying data to the Betting Industry 


25:00 - The Evolution of Data Collection 


28:00 - Customising the Viewer's Experience 


31:00 - Future Ambitions 


Additional Links


Rams Share Behind-the-Scenes Video of Decision to Draft Puka
Nacua


NFL and Genius Sports provide new fan insights during games


Here's How The NFL's Next Gen Stats Technology Actually Works
(And How It's Changed The Game)


ESPN's Toy Story Funday Football: The tech behind Falcons-Jaguars
fully animated alt-cast


7 AI-powered features you’ll find on Prime Video's ‘Thursday
Night Football‘ this season


Connect with Josh on LinkedIn - ⁠here


Connect with Andy on LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here