Faith Wheller: Why TeamViewer are Making Space for Women in Sports and Technology

Today’s episode, I’m joined by Faith Wheller, Vice President
of Brand, Sports Partnerships & Integrated Marketing at
TeamViewer.


Famous for their high-profile partnerships with Manchester United
and Mercedes AMG Petronas F1 Team, TeamViewer is
a  remote access and remote control computer software
company focused mainly on enterprise clients.


With that in mind, we discuss the company’s decision to invest
into sponsorship and how they are choosing to activate in order
to get a return on their investments as well as how they go about
balancing product-led storytelling with broader social purpose
messaging - through something like their recent
SheSportTech initiative.


From across her time working at Cisco and Intuit through to
working at TeamViewer, Faith has always been incredibly
passionate about getting more women into IT and technology. This
is reflected in a recent post she shared for international
women’s day as well as with SheSport Tech,
an initiative which aims to inspire more women and
girls to see the breadth of opportunity in the world of
technology and sport.


Time Stamps 


2:00 - Getting More Women in IT  


4:00 - Faith’s Career Journey 


8:00 - Why Sponsor Manchester United? 


10:00 - Integrating the Product into the Partnership 


14:00 - Activating Specifically with Enterprise Customers


18:00 - The Importance of F1 and the U.S. Market 


19:00 - Opportunity to Engage Women with F1 Academy


23:00 - Speaking to Different Audiences and the Launch of
SheSportTech


28:00 - Why More Women are Needed in Sports Tech


33:00 - Future Ambitions for TeamViewer 


Additional Links


Changing the game: Making space for women in sports and tech


Championing diversity: Introducing SheSportTech


Connect with Faith on LinkedIn - Here


Connect with Andy on LinkedIn - Here