Alexander Jobst [#31]: Why Fortuna Dusseldorf Decided to Give Their Tickets Away for Free with CEO

On today’s episode, I’m joined by Alexander Jobst, CEO at Fortuna
Dusseldorf, a football club based in the North of Germany and
competing in the second tier, Bundesliga 2.


Fortuna’s home, the Merkur Spiel Arena, hosted a number of
matches during this summer’s European championships, including
England’s 5-3 penalty win over Switzerland in the quarter finals,
which was witnessed live by almost 47,000 fans. One of the
greatest challenges facing Alex in his role at CEO, is achieving
similar attendance figures throughout the club season - which led
to the innovative launch of 'Fortuna for All.'


Almost three years into the role, Alexander has leant heavily on
his past experiences working with the likes of Siemens, Real
Madrid, FIFA, and FC Schalke on areas around commercialisation
and internationalisation.


We discuss what he has learnt over his career and how this has
lead him to such a unique solution now that he is at the helm at
Fortuna...


Timestamps


2:00 - Journey to becoming CEO


5:00 - Fortuna Düsseldorf's Long-Term Vision


8:00 - Fortuna for All: Concept and Implementation


10:00 - Business Model and Revenue Impact


13:00 - Fan Loyalty and Community Building


15:00 - Digital Transformation and Future Plans


20:00 - Commercial Partnerships and Sustainability


29:00 - Applying the Model Elsewhere


36:00 - Conclusion and Final Thoughts


Additional Links


'Fortuna For All': Fortuna Düsseldorf confirm four free fixtures
for 2024/25 season


How the Application Process Works


Connect with Alexander on LinkedIn - ⁠Here


Connected with Andy on LinkedIn - ⁠Here