Maurits Schön [#39]: Unlocking the Value of OneFootball's Owned and Operated Audience

On today’s episode, I’m joined by Maurits Schön, Chief Operating
Officer and Managing Director at OneFootball.





Maurits has an intriguing career journey, having made the leap
from law into the world of sports media, joining OneFootball as
Senior Legal Counsel. Since then, he has risen through the ranks
while navigating a period of significant transformation for the
company.





It is this evolution that makes today’s conversation so
compelling. Once perhaps seen as just a football content
aggregator, OneFootball has grown into a comprehensive platform.
From expanding its OTT presence with recent landmark deals with
the likes of MLS and Serie A, as well as launching a loyalty
program and expanding into commerce, the company is redefining
how fans connect with the beautiful game.





Timestamps:


4:00 - Maurits Career Journey


6:00 - Unique Positioning of OneFootball


9:00 - Challenges with Club Apps


15:00 - Key Markets for OneFootball


16:00 - Collaborating with Apple and MLS


22:00 - Building a Loyalty Rewards Program


26:00 - Developing an OTT Offering (and PPV Access to Bundesliga
2)


30:00 - OneFootball Partnership with Serie A


34:00 - Non-Exclusive and Incremental Content and Rights
Partnerships


37:00 - Differentiation from YouTube


41:00 - Having a Team in the Icon League


46:00 - Launching a Commerce Functionality





Additional Links:


Connect with Maurits on LinkedIn - Here


Connect with Andy on LinkedIn - Here