Dr Susie Tomson [#41]: Being Sustainable Doesn't Need to Mean Doing Less

On today’s episode, I’m joined by Dr Susie Tomson, one
of the world’s leading proponents of sustainability in
sport. 


Having led the UK Sport research project into environmental
support for NGBs and co-chaired the UN Sport for Climate
Action working group, Susie brings hands-on experience that
very few could match.


Currently a Senior Partner at Think Beyond,
her experiences underpin much of their approach to climate
action, where, she has developed and delivered
sustainability programmes for the likes of SailGP, World
Athletics, and Liverpool FC. We discuss some of these
programs, as well as what others could do - both at a
rightsholder and an individual level…





Time Stamps


2:00 - Susie’s Journey


5:00 - Motivations for Becoming Sustainable 


7:00 - Building a New Sports Property with a Sustainable Vision
(such as SailGP)


12:00 - Developing Sustainability into the DNA of an Established
Rightsholder (like Liverpool FC)


18:00 - Sporting Product vs Sustainability Promises 


23:00 - Sport’s Ability to Impact Things


25:00 - Sports as an Incubator for New Technologies


28:00 - The Role and Responsibilities of Athletes


32:00 - The Importance of Purpose


38:00 - How Could the Environmental Movement Communicate
Better? 


43:00 - Formula 1 Case Study 


45:00 - Understanding Your Supply Chain 


52:00 - Final Thoughts and Takeaways 





Additional Links





Connect with Susie on LinkedIn - Here


Connect with Andy on LinkedIn - Here