Olga Correia [#44]: Why Sport Must Embrace Hybrid Reality Formats Like supertri-E

On today’s episode, I’m joined by Olga Correia, Host and
Activation Manager at supertri.


Over the past 12 months, I’ve got to work with supertri in an
advisory capacity and got to know more and more about the
organisation and their unique structure operating across three
core pillars; supertri League, supertri-E, and their
mass-participation series By supertri.


With events hosted in vibrant cities like Neom, London, and
Chicago, supertri combines innovation with a thoughtful approach
to community and legacy. Alongside supertri's CEO, Michael
Dhulst, who appeared on this podcast almost exactly a year ago,
Olga has been at the heart of this journey, playing a pivotal
role in delivering world-class events.


In our conversation, we’ll discuss how supertri adapts to the
unique needs of each city it partners with, their plans to roll
out more and more mass participation events, and the exciting
opportunities presented by supertri-E’s hybrid reality format -
with the World Championships set to take place in April - as well
as much much more.


Time Stamps


2:00 - Olga’s Journey


5:00 - Shifting from Federation to Rightsholder


 7:30 - What is supertri? 


10:00 - Developing a Mass-Participation Offering


15:00 - The Appeal of Short-Course Triathlon 


18:00 - Operating Across Different Markets (from America to Saudi
Arabia)


20:00 - Impact of Hosting a supertri Event


25:00 - The Format Advantages for Cities Hosting supertri (Vs
Other Triathlon Events)


27:00 - Overcoming Hosting Barriers Using supertri-E 


30:00 - What is supertri-E


33:00 - Future Opportunities for supertri-E


35:00 - The IOC’s Recognition of eSports/ Hybrid Reality


38:00 - The Gamification of Sport


41:00 - Future Ambitions of supertri and supertri-E   


Additional Links


Why host cities should embrace hybrid reality sports


Running Partners: Supertri Opens the Door to External Team Owners


Highlight Reel: Podium Racing Become Supertri’s First Team Out
the Blocks


Connect with Olga on LinkedIn - Here


Connect with Andy on LinkedIn - Here