Flora Bell [ARCHIVE]: Why LALIGA Studios is Independent Rather than In-House

On today’s episode, we revisit a conversation with Flora Bell,
Business Director at LALIGA Studios.


Having worked in the marketing and advertising industry for the
likes of M&C Saatchi and LOLA MullenLowe across huge
brands such as Magnum, Kraft-Heinz, Dove, Mattel,
and PG Tips, just over a year ago she was brought in to
help set up LALIGA Studios.


Based in Madrid, LALIGA Studios is a new sports-related content
production company which combines the forces of Banijay, a global
content powerhouse with LALIGA, one of the most followed football
leagues in the world. As well as serving all of LALIGA’s
content production needs, as an independent studio, they have
also since taken on work with leading brands like EA Sports and
Logitech and have an ambition to expand to other sports and
across other markets.





Timestamps


2:00 - From Sunderland to Madrid 


6:00 - Conceptualising LALIGA Studios


10:00 - Partnering with Banijay


14:00 - Netflix’s LALIGA: All Access and The Rise and Rise of
Sports Docu-Series


19:00 - Expanding the Client Base Beyond Spanish
Football 


23:00 - Operating with the LALIGA Name


28:00 - Expanding into New Markets 


31:00 - Telling Individual’s Stories 


37:00 - Creating Media That Cuts Through 


39:00 - Measuring Success


42:00 - Aspirations for LALIGA Studios 





Additional Links


⁠LALIGA partners with Banijay Iberia to launch production arm⁠


⁠LaLiga Studios Expands Management Team, Announces Doc Project
‘The Power of Our Fútbol’⁠


⁠LaLiga launches FAST channel with behind-the-scenes content⁠


⁠Mike Tollin’s MTP and LaLiga Studios to Develop Slate of
Soccer-Centric Projects⁠





Connect with Flora on LinkedIn - ⁠Here⁠


Connected with Andy on LinkedIn - ⁠Here