TikTok… Isn’t It Just About Dancing? Exploring The Platform’s Hyper-Engaged Food Community

The hangover in perception of Musical.ly has seen some marketeers
and consumers write TikTok off as just a singing and dancing
platform. Contrary to that opinion, there is an abundance of
mass-market and niche communities on TikTok – food being one of
the biggest and best.


In this episode, we’re joined by rapidly growing food influencers
Ollie Eats and Georgie Halfacree to discuss the landscape of the
food market on TikTok, as well as how FMCG brands should
capitalise on TikTok’s riches.