Comedy Through COVID - How TikTok Creators Have Kept People's Moods Up During The Pandemic

Amidst all of the isolation and negativity that has come with
COVID, people have been turning to TikTok as a solace of
positivity and support during these tough times. Comedy TikTok
creators have been crafting relatable, COVID-relevant content and
silly sketches, keeping consumers scrolling, laughing, sharing
and, most importantly, offering them an escape in brief moments
from the world outside.


In this episode, we speak with comedian, sketch artist and TikTok
star Abi Clarke about how comedy on the platform has benefitted
the wider community during COVID, whilst also exploring how
brands can find their sense of humour to stay relevant.