TikTok Made Me Buy It - Driving Consumer Consideration Through TikTok Reviews

25 Minuten

34.38 MB

Podcast

Podcaster

The Tok Show

Kunst , Technologie , Wirtschaft

Beschreibung

vor 5 Jahren

Brand marketeers – don’t write off TikTok simply as a platform
for building brand awareness! The #tiktokreviews hashtag has had
3.4 billion views globally, showing there is a huge appetite for
product and brand discovery on the platform.

We’re joined by Charley Bourne, TikTok and YouTube product
reviewer, who gives us the lowdown on how brands can achieve more
commercially-driven wins on TikTok.