How SHRINE Use TikTok To Break Beauty Boundaries

Creative cosmetics brand SHRINE are always at the forefront of
social innovation in the beauty world, and they are now leading
the charge when it comes to TikTok.


We’re joined by Niamh Gillan, the brand’s Press and Influencer
Executive, who has hands-on experience with putting SHRINE in
front of millions of consumers on the platform. We discuss the
brand’s trend-driven DNA, their unique cross-platform influencer
marketing strategy, and a whole lot more!