Material Storytelling

Good designers know how to use materials to tell brand stories.
In other words, materials are a way a brand's vision, mission,
and purpose can be translated to the end user.


Thanks to our in-house material library in partnership with
Material ConneXion, we at Nonfiction access the latest in
material science advancements to apply renewable materials and
tell beautiful stories. Materials that are self-healing. Living
materials. Materials that react to temperature fluctuations. Each
of these have huge potential to tell strong brand stories.


This episode of Future Future, hosted by Phnam Bagley and Mardis
Bagley, will share how we take cutting-edge materials and put
them out in the world to inspire other industries, companies, and
people to do the same.


To see some of our work up close, check out our website at
https://www.nonfiction.design.





To learn more about Material ConneXion, visit
https://materialconnexion.com/.





Credits:


Adrienne Ciuffo, Producer


Cat Ganson, Editor


Fifile Nguyen, Marketing