Guilt-Free Indulgence with Yu Foods. In Conversation with Bharat Bhalla and Varun Kapur

Do Yu feel guilty while consuming packaged foods owing to their
artificial ingredients, added preservatives, synthetic taste or
nutritional deficiency? Keeping you in mind, Yu has re-imagined
packaged foods and developed wholesome Instant Meal Bowls while
eliminating ALL of the above adversities. Eating clean is
increasingly becoming a lifestyle. Consumers today are conscious
about their health, dietary intake and nutrition in the foods they
consume. Keeping these consumer preferences in mind, Yu has crafted
a range of delicious Instant Meal Bowls that contain ZERO
preservatives, additives, artificial flavourings or colours.
Developed using advanced lyophilization technology, chef-curated
artisan recipes and natural ingredients only, Yu’s meal bowls
retain their original taste and aroma while enjoying a
non-refrigerated shelf life of 12 months. The brand’s philosophy is
to bring Yu – the consumer, healthy packaged foods that are
wholesome, delicious, full of nutrition, preservative-free and made
using recognizable, natural ingredients only. This disruptive
consumer foods brand “Yu” is Founded by Bharat Bhalla and Varun
Kapur, two serial investment professionals who share a common
penchant of discovering delicious foods while remaining conscious
of what they eat. Their lifestyles often entailed significant
travel but they tried not to compromise on the quality of foods
they consumed. This passion for discovering wholesome foods that
were easily accessible led them on a journey to re-imagine consumer
packaged foods. While exploring and experimenting with various food
technologies, they identified a significantly advanced
bio-chemistry process used in the 2020 NASA Space X mission to the
International Space Station that provided healthy everyday meals to
its astronauts in outer space! Their curiosity to better understand
this advanced lyophilization technology led them to invest in a
lab-scale equipment. By combining the most advanced food science
technology and culinary arts of expert chefs, they were able to
re-imagine the future of consumer packaged foods – ‘Instant Meal
Bowls’ that combine gourmet flavours and nutrition without the use
of any preservatives or artificial ingredients! What started in a
12 ft by 8 ft make-shift R&D facility with small lab-scale
equipment in mid-2020, has now culminated into a commercial scale
fully integrated 12,000 sq ft advanced, state-of-art,
commercial-scale food-lab in Gurgaon, India. ‘Clean Label’ Foods
crafted by Culinary Chefs and preserved using Advanced Technology
The Yu Differentiator 0% usage of preservatives, additives and
artificial ingredients 100% taste, aroma and texture 100%
natural ingredients Wholesome and full of nutrition
Refrigeration free shelf life of 12 months Ready in under 5
minutes by simply adding hot water Customers can spot Yu’sproducts
on shelves of Reliance Smart & Signature, Spencers, SPAR,
Modern Bazaar, Needs Supermarket and several other modern / general
retailers in Delhi NCR. Apart from an e-commerce enables
proprietary website, customers pan-India can purchase Yu’s products
on partner e-commerce platforms like Amazon, Flipkart, Cora Health
and in Delhi NCR on platforms like Big Basket, Grofers, Swiggy..
www.yufoodlabs.com