ONE RARE - Feasting in Foodverse - In Conversation with Supreet Raju

OneRare is more than just a game. It is a true Foodverse where
brands & users can share common spaces for interaction and
engagement. Brands get a unique opportunity to explore new ways
to build a direct, customized, one-to-one connection with a
global userbase.  Unlike traditional advertising where
brands pay per view to build outreach, OneRare allows them to
achieve this through novel methods on the blockchain. We are
already seeing the first of Food brands come into the NFT space,
with Coca Cola and Taco Bell releasing artworks.


OneRare allows brands to go one step further with our gameplay.
Users can see an actual use-case of their product as Ingredients,
discover their actual in-house menu & dishes, and get to
truly interact with food. As we grow, users can immerse in
interactive brand experiences to discover what their favorite
food business stands for.


For established food brands, this is an
opportunity to re-engerise their users and discover ways of
monetization in Web3. Having a Foodverse presence will enable
them to reach out to global audiences, new generations that
haven’t yet tried them. This also makes the brand younger and
more appealing, and an obvious next step from social media
engagement.


For new & upcoming brands, OneRare provides
the perfect platform to create their first digital impression at
no cost at all. They get a chance to showcase their product and
use-cases in Web3 and create recall value for audiences that
don’t know them yet.


For Chefs & Restaurants, we create the
perfect window for global recognition. With their culinary skills
and fame being limited to their region or social media channels,
OneRare allows chefs to go truly global, and create an emphatic
entry into Web3. Rather than independent NFT releases, chefs and
restaurants get to be part of a Foodverse, where their dish is
engaged meaningfully in gameplay.


The opportunity for the Food mavens to come into blockchain and
monetise global audiences, rather than local, is tremendous.
Taking their food to every corner of the world, OneRare aims to
be the ultimate foodverse for the entire industry.





https://www.linkedin.com/in/supreetraju/