#179 - Softcult (Mercedes Arn-Horn)

We were lucky enough to catch Mercedes Arn-Horn of Softcult on
the same day of when they released their new hit single, One of
the Pack. It's a song with a special and important meaning that
Mercedes gives her honest and authentic self during the song and
while talking about it  on our podcast. In the words of
Mercedes, "In Softcult we pride ourselves on being femnists and
advocating for equality in every shape-and-form. We are kind of
bringing back riot grrl ethos to the shoegaze world." There is
still an ongoing debate about who belongs where and this song
spotlights that there can discomfort at times for women - even in
the music community. It's an absolute jam with an incredibly
paramount message beind it. If anything, this song shows that
Softcult is ready for the big stage with another gem of a
song. 


What catches my attention most about this band is that nothing
has been handed to them. They have seen adversity and are
stronger as a group because of it. It helps that Softcult is
centered around twins (Mercedes & Phoenix) who share a
similar vision. But, in the beginning they had a small taste of
success when a major label signed them at a young age. This
positive feeling only lasted for so long when they saw business
side of music. After putting in countless hours and seeing a long
list of their songs shot down - they made the decision to go out
on their own. They now make every decision surrounding the band.
The twins even go as far as doing all of the production, art
work, tour scheduling, and most importantly, picking which songs
get released to the public. Mercedes and Phoenix decided to bet
on themselves and it worked out! 


Tate and I really enjoyed having Mercedes join us for an epic
conversation. There's even a portion of the interview where we
all talk about horror movies! We will release Mercedes' favorites
later in the week.