The Four Fundamentals of SEO

If the acronym SEO causes your eyes to glaze as a business owner,
then I urge you to listen to this episode.  SEO (Search
Engine Optimization) is best defined by Moz.com as "...the
practice of increasing the quantity and quality of traffic to
your website, through organic search results".  


I break down the four fundamentals you need to know about that
impact on how your website is 'showing up' when a potential
customer searches for your business on Google. 


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