Meta Descriptions: What are they, Why You need them, and How to add them

Google is like a librarian. We tell the librarian what we’re
looking for, and he/she searches in the blurbs about the books
(think: back of the book summary) using keywords related to what
I’m looking for.  The librarian quickly pulls the books that
are most relevant to my topic and hands those to me. Google does
the same thing only with meta descriptions and digital
sources. 


Meta descriptions are like the backs of the books: Enough of a
summary to make me want to open the book. Without them, we either
can’t find the “book” (i.e., the link) at all online, or we can’t
tell if the link is worth the click. 


KEY TAKEAWAYS:


How meta descriptions help your articles gain traffic

What are the key elements to remember when writing your
descriptions

How to add meta descriptions to your site (hint: we use Yoast
and have a blog post on how to install it) 



RESOURCES: 


WPW:
https://raneydaydesign.com/how-to-add-a-meta-description-to-a-website-page/


SEO podcast: Take SEO for your site a step
further:
https://raneydaydesign.com/podcast/the-four-fundamentals-of-seo/


Get the Full Show Notes


To get access to the show's podcast or Youtube recordings, as
well as the full transcript, visit
https://raneydaydesign.com/podcast/meta-descriptions/


 


Subscribe, Rate, & Review


If you’ve found this helpful I’d love for you to subscribe to the
show, rate and review the show honestly. This not only helps me
and my team continue to create helpful podcast episodes but also
let’s our content reach more listeners! 


 


Join the Raney Day Talks Biz Facebook group.


See how visible your site is to your customers with our FREE
Visibility Report. Find out how your site is performing, plus
actionable tips for improvement.