Ask a Negotiator Episode 9 – The Trilogy of Persuasive Negotiation

What is the one thing people miss in negotiation every
time?


In this episode of #askanegotiator, Philip Williams draws on the
teachings of Ancient Greece to help you understand how you can be
more persuasive in your negotiations. 


During the podcast, Philip uses a particular advert to illustrate
his point. It can be viewed here.