Hello Cider, Can I Call You George? (George Poole aka Cider George, Cider Branding Design Discussion)

Join hosts Gabe Cook, _____ __________ and Martyn Goodwin-Sharman
as they all turn up and record another episode of the Neutral
Cider Hotel!


First, Gabe went filming for CAMRA, Martyn released his rarely
name-checked In Touch 2 with Pilton, and Grant? Well... you’ll
hear!


This week’s guest is one of the bright young talents of British
Cider advocacy.  Only a year out of University where he
studied Graphic Design, Cider George has already worked for the
likes of Crafty Nectar, Nightingale Cider and the Discover Cider
Campaign.  Sitting alongside a day job in a design agency,
this cider fanatic blogs, judges and has co-founded the brand new
Bristol Cider Club!


The guys chat about everything branding; Fred Durst’s facial
hair, feeling bad for the aliens on the can, scary dogs on the
bottle, synonymous triangles, a knock about previous guests,
peacocks, moustaches and the problem with Yokels! The tasting is
varied, covering a lot of ground, from The Newt’s 2018 Dry Cyder,
‘Cider?’ vs OLICID, and the classic branding of Heck’s and
Dunkerton’s, this is one that’s a lot up front, with the contents
to back it up.


Finally, it’s back to the listener responses, as Martyn throws
out a question; what are your favourite ciders for branding?
Featuring Gabe’s history lesson on ci


THE TEAM
Gabe is a cider expert: The Ciderologist / Substack
Grant owns a cider shop: Aeble Cider Shop
Martyn loves to write about cider: CiderShit

Executive Producer/Editor: Scott Riggs
Music: Billy Kennedy

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