Jennifer Kyvig Kasper - Fashion and Luxury | Instagram and Facebook

This weeks podcast is from our live launch event at The RealReal
in NYC. For those who don’t know the store, they are a high end
luxury consignment shop and have some amazing pieces in store and
online. We had a wonderful assortment of food and drinks thanks
to our sponsors Frog Leap Wine and Eat Clean Bro.


This podcast features Jennifer Kyvig Kasper from Instagram and
Facebook, where she focuses on Fashion and Luxury.


We discussed 


The role that organic content plays in marketing 

Instagram has been compared to being featured in Vogue, and
why it's important to incorporate into a brand's marketing and
advertising strategy

Demand creation and how brands been successful with that
approach