Culture: how to influence behavior with Marcus Collins

00:35 Intro00:59 Marcus Collins01:34 Understanding
Motivation around our behavior02:02 Influencing behavior02:17 Get
people to move02:46 Antecedents to Motivation03:07 No force
greater than culture03:41 Culture is a system05:56 Norms vs
Culture06:36 A system of system - Raymond Williams08:57
Consumption references10:23 We hold many identities11:50
Signaling identity- social animals13:06 Signaling and
Motivation15:38 Sociological impulses to move17:25 Gap in
Knowledge- Lowenstein19:19 Hip-Hop culture20:35 Discourse drives
cultural change21:07 Culture: a meaning making system23:21
Influencer Marketing28:01 Unmet need creates discomfort31:38 The
Brooklyn Nets32:58 Propaganda Theory34:54 Cracking the code36:19
How you see the world38:15 Who are people like me?39:03 Cognitive
fluidity41:50 The quiet internet46:03 Taking agency to create
what's around me47:13 The value of repetition48:00 Culture can't
be an event49:20 Collective effervessence51:57 Cancel
Culture56:12 Predictably Irrational - Dan Ariely57:07 Steve Jobs-
"make a dent in the universe"