Paul Cowan | Shutterstock

This podcast is a great example of why I love going to live
events. It gave us an opportunity to catch up with Paul Cowan who
is the VP of Enterprise and SMB Marketing at Shutterstock. He was
also one of my panelists at #DMWF Digital Marketing
Conference at the Javits Center in November 2018.


Shutterstock recently recreated the infamous Fyre
Festival ad using its own stock footage as part of
its new global campaign "It's Not Stock." 


The founders of the festival focused heavily on marketing,
spending a lot of money on content creation and visuals
(including creating their own clips for the promo video)


While Fyre Festival spent hundreds of thousands to create their
video collateral, Shuttershock CMO Lou Weiss said the clip, which
was a compilation of 18 different bits of footage licensed
through Shuttershock, cost just $2062 to create.